Shows your market knowledge, strategic thinking, and defensibility.

Helps investors see your unique value proposition and growth potential.

Demonstrates you’re realistic and not underestimating the market.

Green Flags for Investors

• A realistic view of the competition (you recognize competitors exist).
• A clear competitive moat (what makes you hard to copy).
• Compelling, visual presentation (quick to understand, 12-second rule).
• A focus on benefits over features.

Red Flags for Investors

• Saying “we have no competition”.
• No competition slide at all

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