Common pitch deck mistakes to avoid

The reality is that investors respond to only about 10% of pitch decks and invest in less than 1%. If you want your deck to be in that top 10% and secure funding even during tough economic times, you must present your business in the best light.

But don’t overcomplicate things. Even the famous Airbnb pitch deck was rejected initially. In the end, it’s about maximizing your chances.

Avoid these frequent mistakes:

1. Weak opening and inconsistent story

Much of our work involves making business stories clearer and more engaging. Often, this means improving vague introductions, fixing disconnected narratives, and emphasizing the core message.

Your story must:

• Capture investors’ attention immediately, or they’ll likely move on.
• Tell a clear, engaging, and coherent story.

Throwing random data and charts without a meaningful narrative won’t work. If your story feels fragmented or requires investors to piece it together, they’ll lose interest—even if the slides contain valuable info.

How to fix it:

Once your slides are done, read your presentation as a whole. Ask yourself:

• Is the opening attention-grabbing?

……