When building a winning pitch deck, understanding the difference between a Market Opportunity Slide and a Market Size Slide is crucial—not just for structure, but for storytelling impact. Here’s a quick summary to wrap it all up:

Market Opportunity Slide : The Narrative Driver

• Purpose:Sets the why behind your business—why the market is ripe, what gap or trend you’re seizing, and how your solution fits in.

Great for:

Emphasizing changing consumer trends

Highlighting unmet needs

Future-proof business ideas

Comparing outdated vs. modern market practices

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