Why the Competition Slide Matters
Competition is inevitable. Claiming “we have no competitors” signals either poor research or weak market demand.
Investors are looking for:
- How well you know your market.
- Whether you’ve found a real pain point.
- If you have a defensible and scalable advantage.
✅ What to Include in a Great Competition Slide
- 1. Clear Segmentation of Competitors: Separate direct and indirect competitors. Segment based on market, features, audience, or pricing.
- 2. Unique Selling Proposition (USP): Highlight what only you offer and why it matters to users.
- 3. Competitive Moat: Explain what protects your business from being easily copied.
Example: Proprietary tech, brand loyalty, strategic partnerships, network effects. - 4. Visual Mapping: Use a 2×2 matrix, feature comparison chart, or strategic quadrant. Choose axes that reflect your winning zones (e.g. UX vs. Price, Simplicity vs. Customizability).
🎯 Best Practices (Do’s and Don’ts)
Content Tips
- Keep it simple but meaningful (smart brevity).
- Tell a story of positioning—not a list of features.
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